Coke “Happy Day”

March 13, 2008

klee.jpg

Happy Day

Coke is a brand that has always been associated with happiness and fun, for both children and adults alike. In order to really portray the fun, a cel shaded animation style has been used.

The first shot introduces us to the main character, a young man named George who is walking down a city sidewalk with an unopened bottle of Coca Cola. George opens the bottle of coke, and to his surprise, confetti and bright red carbonated bubbles shoot out of the mouth of the bottle. The bubbles and confetti start to flow around, and bring festivity to the ordinary city. As the bubbles float around, they are eaten by the buildings and other inanimate objects that come to life. Immediately, the buildings break out in song, as well as the parking meters. George then proceeds to take another sip, which further escalates the party atmosphere. As he continues down the street while singing along, his march becomes a parade, as birds, dogs, parking meters, and buildings dance and sing. The camera then switches to a downshot of the buildings and streets. The redbubbles take over the screen and then float off screen, revealing the logo and tag line, “the Coke side of life.”

-For Storyboarding for Motion

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: