Smart Car Style Frames

March 13, 2008



We are treated to a bird’s eye view of a cityscape. The camera begins to zoom in on an open road course. The screen switches to a low angle of a bright red Smart speeding steadily. A interior shot of the car shows a young woman in her 20-30s driving the car with a smile. She then takes the car into a controlled slide, leaving treadmarks across bold yellow letters painted on the pavement. The letters spell out “Ordinary”. Instead of being normal treadmarks however, grass and floral elements grow out of the treadmarks. The view switches to the bird’s eye view again, and we see that the grass has grown into the arc of the Smart logo. It then fades into the real logo, with a background of white.

Storyboarding for Motion


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